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In less than 24 hours, I landed four brand deals.
For years, one of my favorite quotes has been:ย โWork hard in silence, let success be your noise.โย And today, that success is making some noise.
But let me be clearโthese deals didnโt magically appear overnight. They werenโt luck, and they definitely werenโt the result of some secret formula. They were built on a foundation of years of discipline, learning, and unwavering consistency.
The Work Behind the Wins
Iโve been blogging for over 15 yearsโsomething Iโve been mocked for more times than I can count. Iโve had people question why I kept going, why I still wrote when the internet changed, why I bothered when results werenโt always immediate. But I kept at it.
I doubled down on learning SEO, marketing on Pinterest, and rebuilding my audience from scratch. I committed to sending out a newsletter every Friday morning, without fail. I made it a non-negotiable to post 3-4 affiliate marketing links daily. I invested in myselfโpurchasing courses, testing different content strategies, and spending hours on YouTube learning how to edit better, market smarter, and refine my approach.
And hereโs the part most people donโt talk about: for a long time, I didnโt see major results. There were times I questioned if it was even worth it. But I showed up anyway.
The Power of Tolerance for Uncertainty
Yesterday, I heard Sahil Bloom say something on a podcast that perfectly explains this journey:
โThe most dangerous person in the world is the person that can show up and continue to be disciplined even when the reward is uncertain. Tolerance for uncertainty is one of the single most important traits in the worldโbecause if you can continue to show up and do the work on days when itโs not clear how itโs going to pay off, you will eventually win.โ
That right there is the difference between people who succeed and people who donโt.
Most people want instant gratification. They want to see immediate results from their efforts, and when they donโt, they quit. But successโreal, lasting successโis built in the trenches of uncertainty. It comes from showing up on the days when no one is clapping for you, when your engagement is low, when you feel invisible, and doing the work anyway.
Consistency Compounds: The Long Game of Success
If thereโs one thing Iโve learned, itโs that consistency compounds.
The small, daily actions you takeโposting content, refining your strategy, engaging with your audience, improving your skillsโmay not seem significant in the moment. But over time, they build momentum.
Thatโs the secret: success isnโt a single event. Itโs the cumulative effect of every disciplined action taken over time.
If youโre working toward something right now and youโre not seeing results yet, keep going. The work you put in today may not pay off tomorrow, next week, or even next year. But if you stay in the game, the results will come. And when they do, theyโll speak for themselves.
