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In less than 24 hours, I landed four brand deals.
For years, one of my favorite quotes has been: “Work hard in silence, let success be your noise.” And today, that success is making some noise.
But let me be clear—these deals didn’t magically appear overnight. They weren’t luck, and they definitely weren’t the result of some secret formula. They were built on a foundation of years of discipline, learning, and unwavering consistency.
The Work Behind the Wins
I’ve been blogging for over 15 years—something I’ve been mocked for more times than I can count. I’ve had people question why I kept going, why I still wrote when the internet changed, why I bothered when results weren’t always immediate. But I kept at it.
I doubled down on learning SEO, marketing on Pinterest, and rebuilding my audience from scratch. I committed to sending out a newsletter every Friday morning, without fail. I made it a non-negotiable to post 3-4 affiliate marketing links daily. I invested in myself—purchasing courses, testing different content strategies, and spending hours on YouTube learning how to edit better, market smarter, and refine my approach.
And here’s the part most people don’t talk about: for a long time, I didn’t see major results. There were times I questioned if it was even worth it. But I showed up anyway.
The Power of Tolerance for Uncertainty
Yesterday, I heard Sahil Bloom say something on a podcast that perfectly explains this journey:
“The most dangerous person in the world is the person that can show up and continue to be disciplined even when the reward is uncertain. Tolerance for uncertainty is one of the single most important traits in the world—because if you can continue to show up and do the work on days when it’s not clear how it’s going to pay off, you will eventually win.”
That right there is the difference between people who succeed and people who don’t.
Most people want instant gratification. They want to see immediate results from their efforts, and when they don’t, they quit. But success—real, lasting success—is built in the trenches of uncertainty. It comes from showing up on the days when no one is clapping for you, when your engagement is low, when you feel invisible, and doing the work anyway.
Consistency Compounds: The Long Game of Success
If there’s one thing I’ve learned, it’s that consistency compounds.
The small, daily actions you take—posting content, refining your strategy, engaging with your audience, improving your skills—may not seem significant in the moment. But over time, they build momentum.
That’s the secret: success isn’t a single event. It’s the cumulative effect of every disciplined action taken over time.
If you’re working toward something right now and you’re not seeing results yet, keep going. The work you put in today may not pay off tomorrow, next week, or even next year. But if you stay in the game, the results will come. And when they do, they’ll speak for themselves.
